About Us
Our why
We started PriceLevel for one reason: pricing transparency.
In a world where we can easily find compensation information online, we think we
should be able to do the same for SaaS spend without having to “Contact Us”.
Our goals
Short-term: help customers maximize the value of third-party software through
savings for new purchases, renewals, and analyzing existing spend.
Longer-term: enable software purchases in under a week.
Co-founder / CEO
Christine Luo
As a product leader, Christine repeatedly bought software for her teams which
led to PriceLevel. Prior to founding PriceLevel, Christine was the VP of Product
for Hotel Engine and Head of Product for Wellfound (fka AngelList Talent).
Christine and Steven met at OJO where she led the internal tools and partnership
product teams. Christine began her career at Indeed seeing the company grow from
800 employees to 10,000 during her 7 year tenure spanning corporate development
and product.
Christine is a lifelong skier and soccer player, and loves a good multi-hour
strategic board game.
Co-founder / CTO
Steven Rapp
Steven is no stranger to evaluating and buying software. Working as a Software
Engineer and Technical Lead in Austin for over a decade, Steven has seen
companies of various scales, from Bazaarvoice to Main Street Hub to GoDaddy via
an acquisition. Steven met Christine at OJO, where they partnered together on
various projects before eventually founding PriceLevel together.
Steven is highly food motivated, loves video games, bleeds Verde for Austin FC,
has a burgeoning addiction to golf, and hopes to one day earn five sweet points
from Taskmaster Greg Davies.
P.S. Please don't tell Milka that I love all dogs, not just her.
Chief Happiness Officer
Milka
As a Golden Retriever, Milka loves people so having two humans working out of
the house everyday is a dream. Her favorite ways to pass time include
aggressively booping arms for pets, loudly chewing on her bones, and wading into
the pool to announce her boredom. Also lots of naps. Milka's favorite time of
the day is 5pm when she spins in a circle chasing her tail until dinner is
served.
Milka is a proud graduate from Zoom Room where everybody calls her a good girl.