Carta Pricing Overview

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$4,550
Median Annual Price
(reported by actual buyers)
Free offering
Free tier
Minimum spend
None
Set-up fee
Yes, varies
Pricing model
Platform fee

PriceLevel pricing insights for Carta

The median annual price is $4,550 based on actual prices submitted by Carta buyers. The overall price depends on the plan (Build, Grow, Scale) and number of security holders. The platform fee increases proportionally to the number of security holders. Our pricing insights have what companies actually pay for Carta including their platform fee and discount off list.

What do real buyers actually pay for Carta?

Price per Year
Plan(s)
Scale
$27,000
  • Grow
<600 shareholders
Pricing Details
SKU(s)
b97d
Recurring Costs
2e4820e68 1 b97d 648
One-Time Fees
dc9
Contract Terms
Length
2c5e
Start Date
32d d398b
Autorenewal
85a39
Negotiation
List Price
b764cd
Discount
b764cdc0e
Lever(s)
b764cdc
Buyer Attributes
Company Size
d81c6
Location
a
Status
c63eb6720
$3,900
  • Starter
<50 shareholders
Pricing Details
SKU(s)
262b4
Recurring Costs
f8277b3a59c 10c 262b4ff 648
One-Time Fees
dc93
Contract Terms
Length
2c5e8
Start Date
88 1be
Autorenewal
85a
Negotiation
List Price
26cd92
Discount
dc9
Lever(s)
a15 4cb4 22161731
Buyer Attributes
Company Size
b5a
Location
aa5a
Status
c63eb672
$7,700
  • Grow
  • QSBS Attestation add‑on
<30 shareholders
Pricing Details
SKU(s)
3 b9
39 9bc e52a82c98 4dfc38b132f81
Recurring Costs
39 f8277b3a 10c2 b97dc 6487 5a0b8 9c16d73d20dcc5
3 690012f18 10c 9bc e52a82c98b3ab a33a 326a b 9c16d73d20dcc5
One-Time Fees
3 b421e25 da31012c40330e7e b c699b 2 112 e8d9
Contract Terms
Length
2c5e
Start Date
9fc 655
Autorenewal
85a39
Negotiation
List Price
8aad43
Discount
dc
Lever(s)
b764cd
Buyer Attributes
Company Size
b5a5f
Location
aa5ab
Status
c63eb672
$5,200
  • Grow
  • QSBS Attestation add‑on
<30 shareholders
Pricing Details
SKU(s)
39 b9
39 9bcb e52a82c98b3a 4dfc38b132f
Recurring Costs
3 c8bad88aa 10c b97 64879 5a0b8 9c16d73d20dcc
3 690012f 10 9b e52a82c98b3 a33a54a 326a 66 9c16d73d20dcc
One-Time Fees
397 106f92 da31012c40330 b8 ec33a da28
Contract Terms
Length
2c5e81
Start Date
9fc5 65
Autorenewal
85a39
Negotiation
List Price
d0b3c
Discount
b09c5
Lever(s)
0c9 a7e2 dfc8aeb3 ba66450af
Buyer Attributes
Company Size
b5a5f3
Location
aa5ab
Status
c63eb6
$6,700
  • Grow
  • QSBS Attestation add‑on
<30 shareholders
Pricing Details
SKU(s)
b97d
39 9bcbd e52a82c98b 4dfc38b132f
Recurring Costs
3 ddcc1cc4e8 10c2 b9 64879 5a0b8 9c16d73d20dcc55
7081fb77 10c 9bcb e52a82c98b3a a33a5 68b 9c16d73d20dcc
One-Time Fees
39 106f92af da31012c40330e b80cd d1e3f da2874
Contract Terms
Length
2c5e
Start Date
9fc5 655
Autorenewal
85
Negotiation
List Price
784d
Discount
72
Lever(s)
29035e 2216173
Buyer Attributes
Company Size
b5a
Location
a
Status
c63eb
$1,900
  • Build
<20 shareholders
Pricing Details
SKU(s)
bdd25
Recurring Costs
397 c10b5222aea 10c22 bdd25 64879 94a62 9c16d73d20dc
One-Time Fees
6a da31012c40330e7e b80cd c699 283 11239 e8d9
Contract Terms
Length
2c5e817
Start Date
9fc 65577
Autorenewal
85a
Negotiation
List Price
5a0e
Discount
dc937
Lever(s)
b764c
Buyer Attributes
Company Size
b5a5
Location
a
Status
c63eb672
$1,100
  • Build
<20 shareholders
Pricing Details
SKU(s)
bdd254
Recurring Costs
39 daadf6e3279 1 b97dc5 64879f 94a 9c16d73d20dcc55
One-Time Fees
106f92a da31012c40330e7 b8 d6b da2874f
Contract Terms
Length
2c5e817
Start Date
9fc5 65577
Autorenewal
85a39
Negotiation
List Price
5a0e87
Discount
92e2e
Lever(s)
0c a7e dfc8aeb39 ba66450a
Buyer Attributes
Company Size
b5
Location
a
Status
c63eb6720
$1,200
  • Build
<20 shareholders
Pricing Details
SKU(s)
bdd
Recurring Costs
6e05fbbc2 10c2 b97 64 94 9c16d73d20dcc
One-Time Fees
106f9 da31012c40330 b80cd d6b3a6 da287
Contract Terms
Length
2c5e
Start Date
655773
Autorenewal
85a39
Negotiation
List Price
5a0e87
Discount
9c25d
Lever(s)
29035e78 221617318b
Buyer Attributes
Company Size
b5a5f3
Location
aa5
Status
c63eb672
These pricing insights are submitted by actual buyers.

Carta pricing plans

Carta does not publish their pricing publicly, but explains that their prices depend on the number of security holders and plan tier. Their pricing page recommends reaching out to schedule a demo.

How to negotiate the best price for Carta

Based on feedback from actual buyers, there are three levers that have been effective for getting a discount on Carta:
  • Partner perks - buyers have been able to get a 20% discount off their first year plan by signing up for Carta through partner platforms like Stripe Atlas, Stripe Corporate Card or Mercury.
  • Waiving renewal uplift - Carta often includes an annual renewal uplift in their subscription. Buyers have been able to get the uplift waived during renewal negotiations.
  • Multi-year contract - buyers have been able to get a modest discount on Carta’s Grow and Scale plans by committing to a multi-year contract.
Check out our pricing insights to see what discount buyers were able to get off list price using the levers above.
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Carta FAQs

What is Carta?

Carta is a fintech platform that offers companies solutions around equity management including cap tables, 409A valuations, liquidity offerings, and venture capital fundraising. Carta has also recently entered the compensation space with benchmarking and total rewards. 

Why do customers buy Carta?

Customers buy Carta to fundraise, issue equity, and stay compliant. The platform lets customers fundraise with a suite of tools, save time and eliminate errors on the cap table, issue equity without additional legal costs, and get audit-ready valuations quickly.

Does Carta have a startup program?

Yes, Carta has a Launch plan that is free for new customers with up to 25 stakeholders and less than $1M raised that includes cap table management, SAFE and priced modeling, and fundraising benchmarking.