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Carta Pricing Overview
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$4,550
Median Annual Price
(reported by actual buyers)
Free offering
Free tier
Minimum spend
None
Set-up fee
Yes, varies
Pricing model
Platform fee
PriceLevel pricing insights for Carta
The median annual price is $4,550 based on actual prices
submitted by Carta buyers.
The overall price depends on the plan (Build, Grow, Scale) and number of security holders. The platform fee increases proportionally to the number of security holders. Our pricing insights have what companies actually pay for Carta including their platform fee and discount off list.
What do real buyers actually pay for Carta?
Price per Year
Plan(s)
Scale
$27,000
- Grow
<600 shareholders
Pricing Details
SKU(s)
Grow
Recurring Costs
$27,000/yr for Grow plan
One-Time Fees
None
Contract Terms
Length
Annual
Start Date
Q1 2023
Autorenewal
Yes
Negotiation
List Price
Unknown
Discount
Unknown
Lever(s)
Unknown
Buyer Attributes
Company Size
201-500
Location
USA
Status
Private
$27,000
- Grow
<600 shareholders
$3,900
- Starter
<50 shareholders
Pricing Details
SKU(s)
Starter
Recurring Costs
$3,900/yr for Starter plan
One-Time Fees
None
Contract Terms
Length
Annual
Start Date
Q2 2021
Autorenewal
Yes
Negotiation
List Price
$4,900
Discount
20%
Lever(s)
First year discount
Buyer Attributes
Company Size
1-50
Location
USA
Status
Private
$3,900
- Starter
<50 shareholders
$7,700
- Grow
- QSBS Attestation add‑on
<30 shareholders
Pricing Details
SKU(s)
- Grow
- QSBS Attestation add‑on
- QSBS Attestation add‑on
Recurring Costs
- $3,900/yr for Grow plan (<30 shareholders)
- $2,500/yr for QSBS Attestation add-on (up to 25 shareholders)
- $2,500/yr for QSBS Attestation add-on (up to 25 shareholders)
One-Time Fees
- $1,280 implementation fee (20% of total cost)
Contract Terms
Length
Annual
Start Date
Q3 2024
Autorenewal
Yes
Negotiation
List Price
$7,700
Discount
None
Lever(s)
Unknown
Buyer Attributes
Company Size
1-50
Location
USA
Status
Private
$7,700
- Grow
- QSBS Attestation add‑on
<30 shareholders
$5,200
- Grow
- QSBS Attestation add‑on
<30 shareholders
Pricing Details
SKU(s)
- Grow
- QSBS Attestation add‑on
- QSBS Attestation add‑on
Recurring Costs
- $2,730/yr for Grow plan (<30 shareholders)
- $2,500/yr for QSBS Attestation add-on (up to 25 shareholders)
- $2,500/yr for QSBS Attestation add-on (up to 25 shareholders)
One-Time Fees
- Waived implementation fee ($1,280 value)
Contract Terms
Length
Annual
Start Date
Q3 2024
Autorenewal
Yes
Negotiation
List Price
$7,500
Discount
31%
Lever(s)
Sign by deadline incentive
Buyer Attributes
Company Size
1-50
Location
USA
Status
Private
$5,200
- Grow
- QSBS Attestation add‑on
<30 shareholders
$6,700
- Grow
- QSBS Attestation add‑on
<30 shareholders
Pricing Details
SKU(s)
- Grow
- QSBS Attestation add‑on
- QSBS Attestation add‑on
Recurring Costs
- $3,120/yr for Grow plan (<30 shareholders)
- $3,600/yr for QSBS Attestation add-on (26+ shareholders)
- $3,600/yr for QSBS Attestation add-on (26+ shareholders)
One-Time Fees
- Waived implementation fee ($1,500 value)
Contract Terms
Length
Annual
Start Date
Q3 2024
Autorenewal
Yes
Negotiation
List Price
$8,900
Discount
25%
Lever(s)
Partner discount
Buyer Attributes
Company Size
1-50
Location
USA
Status
Private
$6,700
- Grow
- QSBS Attestation add‑on
<30 shareholders
$1,900
- Build
<20 shareholders
Pricing Details
SKU(s)
Build
Recurring Costs
- $1,600/yr for Build plan (<20 shareholders)
One-Time Fees
- $320 implementation fee (20% of total cost)
Contract Terms
Length
Annual
Start Date
Q3 2024
Autorenewal
Yes
Negotiation
List Price
$1,900
Discount
None
Lever(s)
Unknown
Buyer Attributes
Company Size
1-50
Location
USA
Status
Private
$1,900
- Build
<20 shareholders
$1,100
- Build
<20 shareholders
Pricing Details
SKU(s)
Build
Recurring Costs
- $1,120/yr for Grow plan (<20 shareholders)
One-Time Fees
- Waived implementation fee ($320 value)
Contract Terms
Length
Annual
Start Date
Q3 2024
Autorenewal
Yes
Negotiation
List Price
$1,900
Discount
41%
Lever(s)
Sign by deadline incentive
Buyer Attributes
Company Size
1-50
Location
USA
Status
Private
$1,100
- Build
<20 shareholders
$1,200
- Build
<20 shareholders
Pricing Details
SKU(s)
Build
Recurring Costs
- $1,200/yr for Grow plan (<20 shareholders)
One-Time Fees
- Waived implementation fee ($320 value)
Contract Terms
Length
Annual
Start Date
Q3 2024
Autorenewal
Yes
Negotiation
List Price
$1,900
Discount
37%
Lever(s)
Partner discount
Buyer Attributes
Company Size
1-50
Location
USA
Status
Private
$1,200
- Build
<20 shareholders
These pricing insights are submitted by actual buyers.
Carta pricing plans
Carta does not publish their pricing publicly, but explains that their prices depend on the number of security holders and plan tier. Their pricing page recommends reaching out to schedule a demo.
How to negotiate the best price for Carta
Based on feedback from actual buyers, there are three levers that have
been effective for getting a discount on Carta:
- Partner perks - buyers have been able to get a 20% discount off their first year plan by signing up for Carta through partner platforms like Stripe Atlas, Stripe Corporate Card or Mercury.
- Waiving renewal uplift - Carta often includes an annual renewal uplift in their subscription. Buyers have been able to get the uplift waived during renewal negotiations.
- Multi-year contract - buyers have been able to get a modest discount on Carta’s Grow and Scale plans by committing to a multi-year contract.
Carta competitors and alternatives
Not sure if Carta is right for you?
Choosing the right SaaS offering can be tough. With so many options, it's challenging to find the best fit
for your business needs. To help you navigate this, we've done the legwork and gathered some key insights to
help get you up to speed.
Carta FAQs
What is Carta?
Carta is a fintech platform that offers companies solutions around equity management including cap tables, 409A valuations, liquidity offerings, and venture capital fundraising. Carta has also recently entered the compensation space with benchmarking and total rewards.
Why do customers buy Carta?
Customers buy Carta to fundraise, issue equity, and stay compliant. The platform lets customers fundraise with a suite of tools, save time and eliminate errors on the cap table, issue equity without additional legal costs, and get audit-ready valuations quickly.
Does Carta have a startup program?
Yes, Carta has a Launch plan that is free for new customers with up to 25 stakeholders and less than $1M raised that includes cap table management, SAFE and priced modeling, and fundraising benchmarking.