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Carta pricing

Carta Pricing Overview

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$15,450
Median Annual Price
(reported by actual buyers)
Free offering
Free tier
Minimum spend
None
Set-up fee
Yes, varies
Pricing model
Platform fee

PriceLevel pricing insights for Carta

The median annual price is $15,450 based on actual prices submitted by Carta buyers. The overall price depends on the plan (Build, Grow, Scale) and number of security holders. The platform fee increases proportionally to the number of security holders. Our pricing insights have what companies actually pay for Carta including their platform fee and discount off list.

What do real buyers actually pay for Carta?

Price per Year
Plan(s)
Scale
$27,000
  • Grow
<600 security holders
Pricing Details
SKU(s)
b97d
Recurring Costs
2e4820e68 1 b97dc 64879f
One-Time Fees
dc9
Contract Terms
Length
2c5e8171
Start Date
32d8 d3
Autorenewal
85
Negotiation
List Price
b764cdc
Discount
b764cdc0e
Lever(s)
b764cd
Buyer Attributes
Company Size
d81c677d
Location
aa5ab
Status
c63eb6720
$3,900
  • Starter
<50 security holders
Pricing Details
SKU(s)
262b4f
Recurring Costs
f8277b3a 10c2 262b4 648
One-Time Fees
dc937b
Contract Terms
Length
2c5e817
Start Date
8845 1bea20
Autorenewal
85a
Negotiation
List Price
26cd92
Discount
dc9
Lever(s)
a151c 4cb4e 2216173
Buyer Attributes
Company Size
b5a
Location
aa5a
Status
c63eb67
These pricing insights are submitted by actual buyers.

Carta pricing plans

Carta does not publish their pricing publicly, but explains that their prices depend on the number of security holders and plan tier. Their pricing page recommends reaching out to schedule a demo.

How to negotiate the best price for Carta

Based on feedback from actual buyers, there are three levers that have been effective for getting a discount on Carta:
  • Partner perks - buyers have been able to get a 20% discount off their first year plan by signing up for Carta through partner platforms like Stripe Atlas, Stripe Corporate Card or Mercury.
  • Waiving renewal uplift - Carta often includes an annual renewal uplift in their subscription. Buyers have been able to get the uplift waived during renewal negotiations.
  • Multi-year contract - buyers have been able to get a modest discount on Carta’s Grow and Scale plans by committing to a multi-year contract.
Check out our pricing insights to see what discount buyers were able to get off list price using the levers above.
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Carta FAQs

What is Carta?

Carta is a fintech platform that offers companies solutions around equity management including cap tables, 409A valuations, liquidity offerings, and venture capital fundraising. Carta has also recently entered the compensation space with benchmarking and total rewards. 

Why do customers buy Carta?

Customers buy Carta to fundraise, issue equity, and stay compliant. The platform lets customers fundraise with a suite of tools, save time and eliminate errors on the cap table, issue equity without additional legal costs, and get audit-ready valuations quickly.

Does Carta have a startup program?

Yes, Carta has a Launch plan that is free for new customers with up to 25 stakeholders and less than $1M raised that includes cap table management, SAFE and priced modeling, and fundraising benchmarking.